Murupara lodge wins national tourism award

Kohutapu Lodge and Tribal Tours won the 2019 New Zealand Tourism Industry Awards’ Community Engagement Award.

Kohutapu Lodge and Tribal Tours has won the 2019 New Zealand Tourism Industry Awards’ Community Engagement Award.

Travellers are taken to Kohutapu Lodge and Tribal Tours on the outskirts of Murupara via tour bus business Stray to participate in a cultural experience.

This joint venture between the two businesses sees tourism bring otherwise lacking economic and social activity into Murupara while also providing an insight into modern day Maori culture for international visitors.

Kohutapu Lodge and Tribal Tours director Nadine ToeToe says ‘we are so proud to have won the Community Engagement Award’.

“We started Kohutapu Lodge and Tribal Tours to support our community and provide our guests with an authentic experience that shares with them our history, but also the realities we face as people. We wanted to show them the positive footprint visitors could leave behind in communities like ours.”

Murupara is one of New Zealand’s most impoverished townships with significant economic and social challenges. Tourism Bay of Plenty says the town is not a popular visitor destination.

“Kohutapu Lodge and Tribal Tours is the kind of tourism that changes lives, both for our communities and for our guests,” says Tourism Bay of Plenty chief executive Kristin Dunne.

“Nadine and her team are an exemplar of regenerative tourism where tourism has been used as a force for good.”

The Lodge was part of the recent National Geographic Photo Camp in partnership with National Geographic Society and Air New Zealand. The camps were developed for National Geographic photographers to teach photography to at-risk and refugee youth in impoverished communities.

Kohutapu Lodge and Tribal Tours is owned and operated by a family of Ngati Manawa descent. The family share legends, stories, cultural knowledge and traditional food with their guests.

Learn more about Kohutapu Lodge and Tribal Tours at www.kohutapulodge.co.nz

Learn more about the New Zealand Tourism Industry Awards at www.nztourismawards.org.nz


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