Calls for BOP to support Pink Ribbon appeal

Collectors will be out and about on Friday and Saturday. Supplied photo.

Breast Cancer Foundation NZ is asking Bay of Plenty people to donate generously to its Pink Ribbon Street Appeal this week.

Collectors will be shaking pink buckets at around 65 sites in towns around the Bay of Plenty including Katikati, Kawerau, Mount Maunganui, Opotiki, Papamoa, Rotorua, Te Puke, Tauranga and Whakatane on Friday and Saturday.

They’ll be joining 10,000 volunteers across Aotearoa raising vital funds to support women going through breast cancer, search for ground-breaking scientific discoveries and spread the message about the importance of early detection and going for regular mammograms.

People can also support the appeal online at or by texting PINK to 4499 to make a $3 donation.

Each year, around 190 women are diagnosed with breast cancer in the Bay of Plenty, and sadly every year around 35 women will die of breast cancer.

Tauranga Mayor Tenby Powell, who is supporting this year’s Pink Ribbon Street Appeal, says the Breast Cancer Foundation’s Pink Ribbon Appeal is a simply outstanding cause.

"I would urge everyone to support it. Caught early, breast cancer is very treatable, and yet, every year in our region, 35 women die as a result of this quiet killer. Help them help us, through raised awareness, research, advocacy and patient support.”

Evangelia Henderson, chief executive of Breast Cancer Foundation NZ, says it’s been a tough year for everyone.

"We know COVID-19 has made life harder for people affected by breast cancer. We never imagined we’d be launching this year’s appeal in the middle of a global pandemic, but we hope the people of Tauranga will show some love this October by donating generously.

“The money raised will fund our vital work in education, research, and patient support. We’ve been blown away by the community spirit New Zealanders have shown this year, it’s their kindness that will take us one step closer to making zero deaths from breast cancer a reality.”

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