A can-do attitude goes a long way, but a can of spaghetti for a struggling family can go much further.

PAK'nSAVE's inaugural PAK'canSAVE campaign, on now until 11 July, asks customers to give a can and help feed a hungry family.

Every PAK'nSAVE store has partnered with their local City Mission, foodbank or food rescue organisation to feed hungry families in their community.

Cans can be donated in store. Donations at the Cameron Road and Tauriko stores will go toward the Good Neighbour organisation whilst those at Papamoa will go toward the Tauranga foodbank.

Rotorua donations will be relayed to the Rotorua Salvation Army and in Whakatane toward Whakatane Women's Refuge, SPCA & St Vincent food bank.

All product donations will benefit these groups and on top of our customers' generous donations, PAK'nSAVE will collectively donate $100,000 to PAK'canSAVE beneficiaries.

'PAK'canSAVE is the brand's first CSR-driven campaign and brings to life our commitment to be #HereforNZ in the communities where our stores are privileged to operate and call home,” says Jamie Hodgetts, head of marketing & CX, PAK'nSAVE.

'The campaign builds on every store's ongoing relationship they already have with local foodbanks and food rescue orgs.

'Food insecurity is too prevalent in our communities, but we believe New Zealanders should have access to healthy and affordable food.”

'By asking customers to lend a hand and donate a can, we can collectively stock the pantries of organisations who work tirelessly to feed New Zealanders, and by PAK'nSAVE making a financial contribution to these organisations, we can give them the critical support they need to scale their services and support the people who need our help the most.”

Winter and Christmas sees charities across New Zealand experience greater demand from their communities, with Kiwis most likely to give up food when children become sick and or heating bills increase.

Food parcels distributed by local foodbanks and food rescue organisations aim to ease the pressure of not knowing where a family's next meal is going to come from, giving them the ingredients to make a healthy and nutritious meal.

'Extra pressure goes on the household budget in winter,” says Murray Edridge, city missioner of The Wellington City Mission.

'Power bills go up and visits to the doctors become more frequent. For families in our community that are already on the edge, it's those things that can push them over. The pressure and stress to pay the bills is immense and often there is simply not enough money left over to buy food. We are really grateful for the PAK'canSAVE initiative and the generosity of every person who can give a can.”

'We're grateful to be one of the many organisations receiving support from their local PAK'nSAVE during their PAK'canSAVE campaign, and equally as grateful to every person who can give a can and help feed hungry New Zealanders.”