5.20pm Update: A two-vehicle crash in Tāneatua has resulted in the loss of life for some of the people involved.

"Police can now confirm that a number of people have lost their lives following a crash on Tāneatua Road, Tāneatua this afternoon," says a Police spokesperson.

Emergency services were called to the two-vehicle crash at 3pm.

The Serious Crash Unit has been advised.

The road is closed, diversions are in place and motorists are asked to avoid the area.

Further updates will be provided when available.

it is unknown at this stage how many people have died.

Earlier, 3.55pm: Emergency services are responding to a serious crash on Tāneatua Road, Tāneatua.

Police received a report of a crash involving two vehicles at 3pm.

"The road is closed and Serious Crash Unit have been notified,' says a Police spokesperson.

Motorists are advised to avoid the area.

Further information will be released proactively as it becomes available.

At the scene? Phone 0800SUNLIVE or email newsroom@thesun.co.nz